**Leaflet Distribution Specialists from £30 per thousand please fill in our quote form top right with your requirements for best price!!**
A Professional Service for Leaflet Distribution in the UK. Covering any postcode in England, Scotland, Wales and Ireland... Door to Door distribution second to none.
We specialise in both
Leaflet Printing and Distribution
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0800 689 9998
Any questions, please email: firstname.lastname@example.org
Understanding Leaflet Distribution Marketing
Each and every product may need a different approach to maximise the
marketing campaign's success.
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A similar parallel will be the Conservatory business. The leaflet is selling products at around £15,000 so the leaflet needs to excel in quality and professionalism. Pictures speak a 1000 words - so a leaflet without pictures or diagrams will most likely fail in their campaign.
Saying HELLO and THIS IS WHAT WE DO is often not enough. Saying the same with - BUT THIS IS WHAT WE HAVE ON OFFER THIS MONTH - will have a better impact.
Marketing is a complex subject ... but keeping it simple would be - half the page to two thirds = THE OFFER including images, the final part = the finer detail.
Create a catchy heading, the offer, finer details if needed, ASK for ACTION, give them the address or phone number...
Experiment with different headlines, special offers, deadlines, and even
distribution methods. Through tracking the effectiveness of various leaflet
types a loss-making form of marketing can become highly profitable.
Choosing the Type of Leaflet
Your leaflet type is invariably determined by the cost of your product. The more expensive the product the more elaborate and finer quality will be the leaflet.
The size of the leaflet can matter to certain campaigns, but A5 and A6 are the most popular, followed by A4.
A new owner to a traditional Fish & Chip Shop may only really need a BLACK on WHITE leaflet, but a £15000 Conservatory ideally needs a full colour glossy leaflet.
Leaflet Distribution - The most cost effective in the UK
We have extended our service to meet the needs of most companies and have now the facility to design and print the leaflets too. Each and every quotation is slightly different, so please get us to quote for your requirements. We can quote to deliver your own printed leaflets are start from scratch and design and print the leaflets in-house. Either way we aim to remain the most cost effective Leaflet Distributor in the UK.
Our company are experienced marketers and realise how important it is to get good results from any campaign ... We favour this analogy to marketing with leaflets, "It's like riding a bicycle, the moment you stop pedalling is when everything comes to a halt..." Leaflet Distribution can be like this, but not exclusively as many just want to announce some news. Maybe you are opening a new restaurant, cafe, wine bar, maybe you are new owners and want to publicise a new plan of action. Perhaps you have a nationwide service that you want to test in certain neighbourhoods, certain postcodes or even certain age groups.
With over 10 years experience we know we need to be budget conscious, extremely reliable, make our distribution methods effective and most importantly all of our delivery crews are experienced adults, dependable and closely supervised.
We are also able to offer a back-checking facility that can provide satisfaction that campaigns are completed to your expectations.
It is our policy and personal philosophy to still strive for excellence in Leaflet Distribution and aim to achieve complete happiness for every client in order to secure repeat business. It's paramount we distribute your advertising material in an exceedingly timely, effective and regulated manner to maximise your campaigns potential. If and when it is appropriate we can work to deadlines.
Choosing the Content and Design
In general all leaflets should follow the AIDA formula –ATTRACT readers’
attention, generate INTEREST in your product or service, create readers’ DESIRE
for what you are offering, then finally ask for ACTION.
Different Types of Distribution
Through letterboxes – Solus distribution (delivered on its own), Shared distribution (delivered with other leaflets).
With SOLUS the leaflet is the only thing through the letterbox. SHARED is a cheaper option, but is delivered with other leaflets.
Leaflet Distribution Strategies
Follow what history has taught us about Leaflet Distribution
1. Attract the readers attention
2. Adopt a less is more approach ... Too much text dilutes the effectiveness
3. Think of your brand message - and keep the content succinct.
4. Add colours to be effective, but don't over do it
5. Ideally use one or two images ... unless the product you are selling depends on images.
6. Gloss leaflets use to be for quality products, but printing costs have
reduced and they can now be met for most campaigns
8. Keep the text short and to the point, writing from the perspective of your customer – address them directly with words like ‘you’ and ‘your’ rather than ‘we’ or ‘I’.
Our Marketing Team work closely with our Distribution Team to maximise the
whole campaign from Leaflet Design and Print to Door to Door delivery to improve
your companies intention to shape and manage consumer perceptions.
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